Today’s advancing technology has seen us live in an era of independence, self-confidence and entrepreneurship with self-service as a possible game-changer in both business and industry. As the world continues to adapt and reinvent itself, digital interactive kiosks are becoming, very quickly, an integral part of most organizations’ marketing strategies. An interactive kiosk is a hardware equipment with special integrated software that provides useful information and allows users to carry out various activities independently as per the function without waiting in long queues. Interactive kiosks offer an agile and practical experience to users around the globe.
Digital signage kiosks have enriched the communication sector by allowing businesses to give real-time information updates to their customers and stakeholders. Through centralized data management systems, corporate communication departments can easily update and refresh multiple information screens such as new product introduction news or flash sale updates. These skills have allowed shopping malls and other high traffic areas to be a great channel for sales, communication and information sharing. This has made it possible to inform passersby about special offers and discounts.
Being a product of independence, self-service digital kiosks are also used extensively in financial institutions with a singular aim of boosting customer security while reducing traffic in banking institutions. Customers feel secure while carrying out their transactions alone, for instance, in the ATM lobby. This helps in building brand trust.
Interactive kiosks are also common where queue management is necessary. It is common to find these kiosks in banking halls, healthcare receptions, public service receptions and even during events’ check-in. The kiosks help coordinate centrally and allocate visitors to open counters for easy queue management hence giving customers a good brand experience.
In fast-food restaurants, the installation of self-service digital kiosks has proved to be overwhelming. Diners have shown signs of being comfortable ordering their food from such kiosks rather than from cashiers as everyone hates standing in line waiting to be served especially when hungry. In some instances, businesses have given customers the opportunity to customize their meals at the kiosks making the ordering experience engaging and satisfying.
For the communication and marketing departments, introducing digital kiosks makes it easy to learn customer behaviour, receive feedback and adjust your business offers accordingly. By collecting data on customer actions a business can easily recognize trends and habits. This analytic knowledge would then help in improving the experience, advertise effectively and provide better services.
By placing an interactive kiosk in your business, you will also allow clients to achieve their quest for information and service while avoiding queues and close human contact especially at this time when the Covid-19 is wreaking havoc. Using the hardware without enforcing covid-19 safety rules, however, would also create a risk of spreading the virus. Having users sanitize their hands before use for example would be a good way of ensuring that the kiosk does not become a spreader for the virus.
Furthermore, introducing interactive kiosks would help scale down your company’s expenditure by eliminating the necessity of employing a large number of customer care employees. This, thus, shifts the focus of the employees to other critical operations. Since the kiosks have special features where anyone can access products or services independently; your customers are likely to find the information they need without being easily distracted.
In today’s world where people enjoy instant, independent self-services, deploying interactive kiosks will ensure that customers enjoy a great brand experience. Putting up interactive digital structures enhances effectiveness, efficiency and interactivity. Think about the experience you would like to give your clients. If you notice long queues in your business, seek out how an interactive kiosk can complement your services. When planning your next exhibition, for example, think of how you can have your guests sign in using a kiosk rather than scribbling down their details on a book. Also at the exhibition, you could think about having your product catalogue displayed on a digital screen alongside other relevant product information.
Looking at the kiosk-based initiatives in different sectors, it is succinct that they play a critical role than imagined. It is obvious that they are an integral part of many organizations’ marketing strategies owing to their superb features and advantages ranging from reduced costs to improving communication and enhancing customer satisfaction. Perhaps, it is something worth considering if aiming to optimize your human resources and mitigating environmental pollution.
